TheCircularLab collaborates with Carrefour to launch its Reciclaya app in Logroño

  • Carrefour, TheCircularLab and the companies in the TagItSmart project are developing this initiative.
  • The application lets Carrefour customers know how to recycle products when the receipt is scanned.

TheCircularLab worked with Carrefour and the companies in the TagitSmart project on today’s launch of the Reciclaya application in the Logroño hypermarket and in Carrefour Market in this same city (Av/ de la Rioja 14). Part of the company’s mission to lead the food transition, this effort is just one activity in Carrefour’s sustainability initiative. This app lets every shopper know how to recycle the products purchased when the receipt is scanned. The event was attended by Pedro Grado, Managing Director for the Environment and Energy Efficiency of the City Council, Jesús Ruíz, Councilman for the Environment, Pedro Manuel San Juan, Manager of Environmental Quality and Water, and María Quintín, Director of CSR at Carrefour.

The distribution company ran a pilot test in April at TheCircularLab (Logroño), the Ecoembes circular economy innovation center, with 50 Carrefour customers where the Reciclaya application was tested.

When making their usual purchases, Carrefour shoppers at the Carrefour in Logroño will be given a barcode on the receipt that they can scan with the application. Reciclaya then automatically sorts the products into virtual containers so that the shopper can discard the waste in the nearest container.

This initiative is part of the European Commission’s TagItSmart Horizon 2020 project. Carrefour wanted to be part of this program, which focuses on innovation and research. The partnership agreement between Carrefour, Dondelotiro and Ecoembes is another step in the commitment to develop solutions that guarantee environmental sustainability.

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