Citizens play a key part in recycling since it is them who start the process by throwing their waste in the right container. Through citizen science, TheCircularLab has established a direct, continuous and efficient communication system that increases the involvement of people in recycling, optimising selective collection and thus reducing inappropriate behaviour.
In addition, aiming to raise social awareness, TheCircularLab has developed an information platform using Big Data capabilities to know and segment the habits and attitudes of citizens as regards recycling. It has equally deployed a series of solutions that can facilitate understanding and spreading of recycling. Moreover, it outlines environmental education plans seeking to identify, at any time, the most effective channels and messages to reach citizens.