How does it work?
Citizens are increasingly using mobile phones and therefore Reciclos integrates mobile technology into its operation. Specifically, RECICLOS connects the citizen with the yellow container through image recognition, a webapp and QR codes.
This initiative has incorporated technology into containers and litter bins. Citizens can “connect” through their mobile phones with these infrastructures when recycling, and counting how many times they have recycled. In this way, citizens will be able to earn rewards and then redeem them for sustainable incentives.
First pilot project: “RECICLOS”, in Catalonia
The first RECICLOS pilot is already being tested in Catalonia. It was presented last April and launched by Ecoembes in collaboration with the « Generalitat de Catalunya. »
About the RECICLOS program: this technological initiative encourages recycling of cans and bottles in the yellow container, the one we use the most in our daily lives. RECICLOS is the first international experience that proves the management of waste and recycling of the future.