RECICLOS is the return and reward system that, through mobile technology, offers sustainable and social incentives to reward the environmental commitment of citizens who, both in their homes and outside, deposit cans and plastic bottles in bins or yellow containers.
The project started up two years ago at TheCircularLab with the aim of developing, through mobile technology and a reward system, a recycling model of tins and plastic drink bottles in yellow containers that has been widely used in Spain for over 20 years. Recycling figures in Spain are very positive, but Ecoembes aims to continue to innovate in order to search for new formulas that can adapt to people’s everyday lives, and help city councils to build responsible and sustainable towns.
The RECICLOS web app turns the recycling habit into local sustainable inventive reward points, which you can support and help improve your local area: your neighbourhood, city or your neighbours’ quality of life. These incentives come in the form of discounts on public transport, low-emission mobility, donations to NGOs or development projects in your community. It is the only return and reward system (RRS) that rewards responsible environmental behaviour.
RECICLOS fits in directly with the United Nations’ definition of Smart Cities, which use technology as a tool to optimise the efficiency of the urban area and its economy, provided that it serves to improve the quality of life of its citizens and protects nature. RECICLOS’ technological development incorporates innovation in relation to blockchain, artificial intelligence and image recognition Thanks to all this technology, this tool is able to strengthen the links between citizens and containers by means of mobile telephones and make recycling a habit that is rewarded.
How does it work?
People are making ever more use of mobile telephones, hence RECICLOS is integrating mobile technology into the way it operates. Specifically, RECICLOS connects citizens with yellow containers through image recognition, web apps and QR codes. It also offers containers and bins with built-in technology, enabling citizens to connect up with these infrastructures through their mobile phones in order to recycle and count how many times they have recycled.
In this way, committed citizens will obtain rewards that they can then exchange for sustainable incentives. Likewise, the number of participations, that is, obtaining RECICLOS, is limited for each citizen, so that, together with the recycling habit, responsible consumption can be encouraged.
Where and when
This technology is already a reality in several different municipalities in three Spanish autonomous communities: Catalonia (Sant Boi de Llobregat, Igualada, Granollers and Pla de L’Estany), La Rioja (Calahorra) and the Balearic Islands (Ciudadela). And, before years’ end, it will be implanted in another five communities. In 2021 RECICLOS will be operating in the majority of Spain’s autonomous communities.