Improving the circularity of packaging materials
Citizen Area
We want to listen to you so you can continue recycling more and better
You are the essence of sustainability
TheCircularLab is your direct, continuous, and efficient communication channel with your environmental commitment.
You are key to the recycling process
In our Citizen area, we listen to you to understand your needs and help you recycle more and better.
- With greater citizen involvement
- Optimising separate collection
- Increasing public awareness about the importance of properly separating waste for the environment
We want to hear from you
We want to hear any doubts you may have when it comes to separating waste.
We want to get to know you
We’d like to know your thoughts. Share your innovative ideas about the recycling process.
We're here to help you
We provide you with tools to help you stay true to your environmental commitment.
Place yourself on the circular economy map
Close the circle. Proper waste separation is essential in the recycling process. The circular economy won’t work without you.
We are part of ResPa
The role of the consumer in responsible packaging
Reduce over-packaging and packaging waste
Aligning the project with local, regional, and EU objectives
Consumers' role in responsible packagins
Improving circular economy innovation capacities
in packaging value chain
Improving circular economy innovation capacities
in packaging value chain
Join our circular commitment
Participate in our ongoing projects
E-citizen council
Access everything from your mobile phone
Join the E-citizen council community. Participate in surveys about the recycling process with your photos, videos, or audio. A quick, simple, and convenient way to help implement the circular economy in your area.
Studies conducted
We listen to you to understand your needs and help you recycle more and better
Social research is at the centre of our studies. We use various sociological techniques and methodologies and take into account other areas of knowledge such as neuroscience, market research, and big data.
Recycler Journey study
We care about how you feel at every step of the recycling process
Your feelings change throughout the recycling process, from purchasing a product to the subsequent waste separation and its disposal in containers.
In our Citizen Area, we have analysed how you feel at every stage. Discover what motivates you and what concerns you when it comes to separating waste. The conclusions will help you recycle more and better.
Emotional Recycling Index study
5 different personalities
At TheCircularLab, we want all citizens to find their own motivations for recycling. The Emotional Recycling Index project provided us with the keys to divide the population into five large groups that relate to sustainability and recycling in different ways.
Through this study, we were able to understand the emotional characteristics of each group and develop new, more personalised communication models that encourage all citizens to integrate the recycling process into their daily routines.
Citizen feedback mailbox
Share your thoughts with us. We look forward to your suggestions, ideas, and comments to promote the circular economy in society.
Would you like to know more about the circular economy?