Packaging of the future
‘Best waste is no waste’. This idea should encourage us, as a society, to defend a reduction in the use of non-renewable raw materials, thus promoting responsible consumption. In collaboration with companies and manufacturers, TheCircularLab works in the field of ecodesign, identifying new sustainable materials and incorporating recycled components to production processes in order to minimize the environmental footprint of the future packaging. In this sense, the laboratory’s mission is to validate the integral design of packaging –recyclability, sustainability, smartness- as well as its impact on citizens –eco-labelling and user experience.